Schrade 2023 · página 2 de 106

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CLAsS STRUCTURE
ALpha CLasS
The leader of the Schrade pack, the ALPHA Class of knives harbor all of the natural traits of a true alpha; a born leader, powerful,
confident and protective. The ALPHA Class of knives feature premium handle and blade steel materials (such as S35VN) an
aggressive styling, and are exclusively Made in the U.S.A. The ALPHA packaging also lives up to the hype with an aggressive style,
premium soft-touch construction and a unique opening designed to ensure the customer they made the right choice and eliminate
buyer’s remorse.
BeTa CLasS
In wolf packs, the beta is the second in command and the heir apparent to the alpha spot in the pack. The BETA Class of knives at
Schrade is no different. This more subtle, yet confident, line of knives and tools carry upgraded handle and blade materials (such
as D2) designed to outclass its competitors. The BETA Class consists of knives and tools made in high-quality factories in countries
such as Taiwan, Japan, Germany and of course, the United States of America. The BETA Class of packaging is a hybrid hangable box
that is just as at home hanging on a peg hook as it is behind the counter in a glass display case.
DeLTa CLasS
Just as is the case in a wolf pack, the DELTA Class of knives and tools from Schrade are an extremely important part of the Schrade
pack and where the boots really hit the ground. The DELTA Class of knives make up the bulk of the Schrade offering and feature
high-quality steels (such as AUS-10) handle materials and are made in premium factories in China. These smooth, sleek and
durable knives and tools are designed to overmatch the competition and provide customers with an incredible value proposition.
The DELTA Class of products wear a high-quality trap blister packaging that quickly draws attention to the brand and products and
gives consumers all of the information they need for a buying decision.
