American Outdoor Brands · Cuchillería 2026 · página 190 de 196

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2026 NEW PACKAGING
MISSION
Update Smith & Wesson® licensed products with branding that aligns with
new firearm and accessories packaging executions.
• Update blister and box styles for
S&W® and M&P® Models GLOSS COATED
• Consistent blister sizes for better TRAPPED BLISTER
planogram layouts
• Leverage weight of colors to
stand out better at retail
• Additional messaging, iconography S&W AND M&P BRANDING
PROMINENT ON EVERY ITEM
to align with existing design
• Move from 4” width to 3” width
LINE DRAWING WITH
NARROWER WIDTH PACKAGING DIMENSIONS ON BACK
OF BLISTER
(OMITTED FOR SHEATHED KNIVES)
PRODUCT FEATURES CALLED
OUT WITH CONSISTENT ICONS
PRODUCT NAME LISTED
BELOW KNIFE AND PRODUCT
TYPE LISTED AT BOTTOM
190 BEFORE AFTER
